Will Hutchins writing for I V Y paris
Since the French electro/touch set, headed by the peerless Ed Banger record label, became the scenester’s musical tipple of choice 2-3 years ago, the ears of the globe have been fixedly turned to Paris. And while the nobility of the scene are taking a well earned break, becoming the biggest ‘rock-band’ on the planet or writing songs for Demis Roussos, who will the new frenchies be to follow in Le touch footsteps of Justice, Sebastian Tellier, Kavinsky et al. and achieve world domination in 2024?
Well, due to some stellar remixes and crazy live shows, Yuksek has already been a star in dj land for a while, but if you want to break into the mainstream and have some 15 year old girl in Tasmania blu-tack your album artwork to her wall, then you better release an album of your own.
And so at the end of January that’s just what the musician born Pierre-Alexandre Busson did when his debut effort ‘Away form the sea’ hit shops. He’s certainly well placed for cross-over success in the UK as Fiction, the label that’s home to British indie heavyweights Snow Patrol and White Lies, are in charge of releasing the album over there. More importantly though, is that ‘Away from the sea’ is a very good record and one that has clearly been made in the wake of the phenomenon that was ‘Cross’.
With that modern masterpiece, Justice managed to turn thousands and thousands of rock, rap and r’n’b fans onto dance music by creating a truly exciting LP that combined the ambition, passion and sound of these genres while remaining very much in a dance field.
Yuksek has used this proven multi-million selling formula as the template for his own brand of hip-hop, rock, and r’n’b straddling electro. Many of the poppier synth melodies and sounds on ‘Away from the sea’ are very reminiscent of ‘Cross’, especially on single ‘Extraball’, as are the funked up bass riffs. But it would be fair to say that Yuksek has taken these elements even further in order to produce an even more accessible electro record than Justice did.
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