Louis Vuitton - Alphabet Concept.
For an artist where the model is at the core of her work it is an appropriate choice for the inauguration of the space. Downstairs too there is even James Turrell video wall. What is going on? The worlds biggest and quite nasty prefered brand of the champagne swiggin'
nouves embraces the edgy art-world. A temple to consummation which incorporates a gallery too? Vuitton say the artists' are totally free..... and Beecroft toes the party line. She says she was only worried about the context of the space, a shop, rather than a museum, but is happy that it's brought her work to a wider public.For her it's apparently the realisation of a long held dream using the jeunes femmes nues to evoke Renaissance Italian pillars, classicism and beauty. The images of models with their starkly dark or luminous bodies intertwined to shape the letters of Louis Vuitton's name are strangely beautiful, only Beecroft could get away with it.
In another part of the gallery she has photographed the models in little shelves where the overpriced valise usually go but the imagery is more disturbing, they look tired, bored or frightened and the use of ropes and ties lends a fetishistic feel.
Had enough? Have a go in in the elevators or "sensory deprivation lifts" by artist Olafur Eliasson. A security guard will accompany you, in pitch blackness. He told me the majority of people hate them. Kind of sexy all the same and you have 7 floors to get busy.
L'espace Louis-Vuitton.
Entrance on 60, rue Bassano, 75008
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