Daniel Scheffler writing for I V Y paris
Everything is black -- well almost everything at April77...
The launch of the April77 Winter 2024 line in Paris excites entices
enthralls and captures the spirit of today - where we are running. The brand
originates and revels in the music fashion genre, hanging with Jesus and Mary
Chain and the brand evangelists screaming grunge. It's so late 80s early 90s I
cannot see neon anymore, and the simplicity of the 90s minimalism hasn't squared
up to me yet.
So close your eyes, see working class heros and anti-London. I am
hearing an English Nirvana; a suburban state school going Kurt Cobain.
The brand lends itself towards being on trend and very much where the
times are; neither post, nor pre, nor anywhere else but here. The look ranges
from dreamy longer sleeves to cuddle-your-emotionally-distressed-self-into-a-cosy-enclave-of-love.
Tucking or cuddling yourself around this label is as comforting as the clothes
are easy to wear with the line focusing on prêt-a-porter and being affordably chic.
Nirvana style plaid print with white wash jeans and heavy coats embed
this collection into a wired up mesh of hazy fantasy. The music blares, the
clothes rock and you are traveling beyond the obvious. The cuts are either
slightly tapered or outlandishly large. The latter, par for the fashion course.
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